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Marketing 6.0
Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior tha
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Spécifications techniques
Date de sortie | 06 décembre 2023 |
Langue | Anglais |
Éditeur | WILEY |
Accessibilité | Aucune information disponible concernant l'accessibilité pour le format PDF |